The spirit of unity and compassion resonates throughout the Vaal community this Mandela Day with the ‘Share More Meals Made With Love’ campaign. Driven by the desire to alleviate food insecurity, the initiative has successfully collected enough food items to make 18 711 meals, which will be distributed to eleven local organisations in the Vaal area in the coming weeks.

The Share More Meals Made With Love campaign aims to lighten the burden of the tough economic times for consumers in two ways: by providing staple combo deals at discounted prices and through a drive to collect food for those in the community who are struggling to afford it.

“We believe in the power of collective action and the ability of our community to create meaningful change,” says Sibongile Mooko, Marketing Executive at Premier. “At Premier, we are dedicated to earning the right to operate in our communities. The ‘Share More Meals Made With Love’ campaign has allowed us to foster a sense of unity and empower individuals and organisations to make a positive impact in the lives of others. Through this initiative, we are addressing food insecurity head-on,” she adds.

The ‘Share More Meals Food Drive’, a collaborative effort between Premier, Goldkeys International, FoodForward SA, and renowned shopping destination Vaal Mall, was at the heart of this initiative. Leading up to Mandela Day, the campaign successfully collected non-perishable food items, which were then packed at the centre court on 18 July to be distributed to communities surrounding the mall, reaching those who need it the most.

“The overwhelming response and support from Premier, the community, and Vaal Mall partners have been heart-warming,” says Andy Du Plessis, managing director of FoodForward SA. “We are proud to have been part of this initiative, supporting the community and creating opportunities for those in need to enjoy nourishing meals,” he adds.

Premier and Goldkeys donated 4 475 kg of essential food items to benefit residents facing difficult times. This donation is part of a national campaign for brands Iwisa No.1, Snowflake and Golden Delight.

“The power of partnerships shines through as we witness the incredible generosity and support from all our partners and the Vaal community,” says Carla de Villiers-Malan, Marketing Manager at Vaal Mall. “Through collaborative initiatives like these, we have the ability to join forces and create a positive impact in the lives of our fellow Vaal residents,” she adds.
“The true impact of the Share More Meals Food Drive can be measured by the number of items collected and the difference they are going to make to those in need. By providing quality food items, the initiative ensured that individuals and their families have access to nourishing meals during these challenging times,” concludes Mooko.