Vaal Mall is showing their commitment towards their community by stepping up to repair potholes in the centre’s vicinity.

Following heavy seasonal rains road surfaces have deteriorated leaving a number of large potholes and frustrated motorists in its wake.

Shana Maree-Paraskevopoulos, Portfolio Manager for Vaal Mall says the centre is proud to roll up its sleeves for the community to make access to the mall and surrounding areas easy, convenient and pothole-fee.

We take pride in our surroundings and we want to assist by prettifying the area around the Mall, taking action and lending a helping hand. “Not only is Rossini Boulevard one of the main access roads to Vaal Mall it’s also a major thoroughfare at the heart of our community which is why keeping it safe for all road users is so important,” says Maree-Paraskevopoulos.

“We believe in being responsible and engaged citizens. Filling in potholes is one way of showing how much we care through positive cooperation. Communities are better when they stand together and we will continue to play a part in making the Vaal community a better place for everyone to live, work and shop,” she adds.

Vaal Mall, the shopping capital of the Vaal Triangle, situated in the heart of Vanderbijlpark, has been named a 2021 Footprint Marketing Awards winner, taking home two of the country’s leading awards for shopping centre marketing.

The awards were presented by the South African Council of Shopping Centres this November to celebrate excellence in shopping centre marketing.

Vaal Mall earned a bronze Footprint Award in the Sales Promotion and Events category for its festive season campaign, which saw shoppers create their own Christmas Trees and unique table decorations in a much-loved annual tradition. The joyful, creative and beautiful submissions are displayed at the mall, and the top three designs in both categories win their entrants prizes of big gift voucher amounts to spend at the mall. Based on the enthusiastic response from its customers, Vaal Mall will once again be adding flair to the festive season in this manner in 2021.

What is more, it won a bronze Footprint Award in the Community Relations category for its “Denims for a Mile” campaign. Vaal Mall shoppers opened their hearts and their wardrobes and generously donated a whopping 388 pairs of pre-loved jeans to keep the most vulnerable in their community warm this winter. In doing their bit for those in need, they also notched up enormous carbon offset benefits and environmental sustainability advantages by extending the use of this clothing.

Commenting on this stand-out performance, Carla de Villiers-Malan of Marketing Concepts, who is Regional Marketing Manager for Vaal Mall, says, “This is a fantastic result. We are very proud of our team, tenants and shoppers because we achieved this respected recognition together. Both of Vaal Mall’s award-winning campaigns are deeply connected to our community, and we thank everyone who participated.”

She adds, “The success of any marketing initiative rests on an authentic relevance and resonance with its customers and community. Vaal Mall’s owners, Growthpoint Properties and Flanagan & Gerard Group, really understand this. This powerful shared passion clearly shines through in Vaal Mall’s marketing, and it is wonderful that this excellence has been acknowledged by a respected industry body like the SACSC.”

The SACSC points out that marketing is a fundamental element of any successful business, and the skill and creative process of implementing the “perfect” promotion or publicity are often underestimated and overlooked. This is why the SACSC recognises the contribution made by marketers and centres to the dynamic retailing industry with its Footprint Marketing Awards, which are judged to a global standard so its winners can stand proud with top shopping campaigns worldwide.

Vaal Mall shoppers have answered the call to donate pre-loved denim clothing to keep the most vulnerable in its community warm this winter, opening their hearts and their wardrobes and giving generously. With its “Denims for a Mile” campaign, the mall was surprised and delighted as it was blessed with a whopping 388 pairs of jeans.

The pre-loved denim is now re-loved denim, keeping children and adults warm and comfortable. The jeans were given to those who needed them most, including 55 pairs donated to Polokong Children’s Village in Sebokeng, 10 to Vereeniging Lions Club for families in need, and 27 to Rotary Club of Vanderbijlpark for families in need as well as an orphanage.

The remaining denims were distributed at a soup kitchen held at the St. Bonaventure Skills Centre in Barrage, together with Rotary Club of Riverside. Debonairs Vaal Mall sponsored freshly baked “dough-nation” buns, and Rotary provided the soup.

Vaal Mall collected unwanted denim clothing during the month of April in order to pass it on to a new wearer before the start of winter. The great thing about denim is that it is made to last, versatile, durable, and does a great job of keeping its wearer warm. Plus, people love wearing jeans.

In doing their bit for those in need this winter, Vaal Mall and its kind-hearted denim donors are also caring for the environment. By finding a great way for these clothes to be reused rather than discarded when decluttering, they have not only given their denims a new wearer but a new life. Making a single pair of jeans is calculated to use around 1kg of cotton, which takes around 10,000 litres of water to produce – enough drinking water for one person for a decade. So, extending the use of 388 pairs of jeans has enormous carbon offset benefits and environmental sustainability advantages too.

“We are grateful to everyone who gave their gently-used denim for this good cause. The generosity of all our socially and environmentally sensitive shoppers is amazing and humbling. They have shown that together we can care for our community and our environment. You can be assured that their donations have made a difference and are enjoying being reused. Thank you for the incredible impact you have made!” says Carla de Villiers-Malan, Vaal Mall Regional Marketing Manager.